banner image


Price VS Risk Series

Remember, you need to charge enough to have good margins and sustainable business and, in order to be able to charge enough, you have to be able to explain why you are worth what you’re charging (and it has to be true, there’s no room for bullshit here).

This little series of videos is about how part of your price is about risk. There’s a risk to customers in hiring a trade business. Often, paying more means the risk is less (to your customer). They need to understand this. You need to explain it.

Price Vs Risk (cheap Tradies Vs Expensive Tradies)

Explains the price risk your customers might be exposed to in going to cheap tradies compared to expensive tradies.

Read the full article here.

Price Vs Risk Episode 2 – The Building Game (sales Process Not Just For Builders)

A continuation of the topic of cheap tradies vs expensive tradies. It tells what the building game is and how to improve your sales process

Read the full article here.



About the Author

Jon Dale

Jon likes helping business owners and especially owners of trades businesses. Life can be a bit frustrating when you run a business and a trade business can be even more so. Jon reckons this stuff is fixable and that you can fix it by making some fairly simple changes to the way you do things. In fact, he runs a free monthly webinar to help explain the process further of moving your business from manual to scalable.

You can connect with Jon Dale on: